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Kyle Papilla Portfolio | Common Ground
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About This Project

Common Ground is an urban farming initiative looking to introduce the urban farming lifestyle and programs into apartment and condo properties. Common Ground’s main purpose is to encourage community growth in an otherwise pocketed society which, in turn, start budding new and upcoming gardeners as they become grounded with their roots.

This direct-mail package works as an introduction to what Common Ground is about, as well as being a personalized paper planting pot. It will include a complimentary packet of seeds to get the homeowner started on their first batch of herbs, thus planting the seeds in the homeowner’s mind of what could be possible with such limited gardening space.